Business plan for opening a vocal studio. How to open your own recording studio for business. Premises and equipment

04.09.2021

If you have the appropriate education and desire to develop in the music field, it is quite possible to think about opening a vocal studio. This is especially suitable for those who can no longer perform on their own, but have good knowledge that can be passed on to the young generation of future vocalists or simply to those who love to sing, teaching them vocals.

In order to open a vocal studio, you should at least have:

a sufficient amount of free time;
a person who will teach vocals;
appropriate equipment;
premises.

In order to organize such a business as a vocal studio, it should be understood that this is within the power of those who are able to realistically assess the current situation and promptly carry out the necessary measures. First of all, you need to register the activity as a legal entity. After that, you will have to pay the appropriate taxes. This side should be carefully examined to avoid legal troubles.

Secondly, it is necessary to select the appropriate room for the studio. The main requirement is excellent sound insulation. If possible, the premises should not be located in a residential building. A basement can be a good option.

Thirdly, having found the appropriate room, it is necessary to carry out repairs in it in accordance with technical standards for such activities.

Fourthly, furniture should be ordered: a blackboard, a desk for the teacher, chairs and tables for accommodating students, as well as a small sofa for sitting during recess.

And lastly, the studio where the vocal lessons in Moscow Is not a recording studio. No super expensive equipment required. It is enough to purchase several microphones, a computer with appropriate recording processing software, and several speakers.

The demand for private educational institutions is growing every day, especially in large cities of our country. More recently, private music schools have begun to open, as many want to send a child there or want to attend it on their own as a hobby. Having chosen this type of business, you should carefully consider and be sure to draw up a business plan for a music school in order to calculate the most important points of the project. This example will help you create your own business plan.

Summary

Due to the popularity of private schools, courses, sections and musical institutions, sometimes entrepreneurs themselves think about implementing projects for small and medium-sized institutions. To increase demand, narrow-profile courses are offered. Examples: English teaching, physics and mathematics school, school with a programming bias, or music school where students practice quality musical instruments with motivated and highly qualified teachers.

A private music school is a rather complicated project, it is still a novelty for entrepreneurs. It is important to write a business plan and think over the nuances in order to get profitability. To do this, you definitely need a business plan for a music school with calculations, which will take into account all costs, the cost of equipment and rental of premises.

You can open a private music school on the first floor of a former large store or in a government institution (we rent the premises). The value of such a school lies in the high level and quality of teaching students to play musical instruments.

Market analysis and target audience definition

When developing a marketing plan, it is necessary to conduct a market analysis, determine the target audience, its volume and demand for a specific direction of musical disciplines.

The target audience is, first of all, parents of children from 7 to 14 years old (85-90%), adults, mainly women 28-40 years old (10-15%).

The most common tools for which learning to play is in demand:

Piano (45%).
Violin (25%).
Guitar (25%).
Bayan (accordion) (5%).

It is necessary to look at the number of similar schools in the city and identify the most popular musical directions, draw up a short SWOT analysis of competitors. The priority is for highly qualified teachers and the location of the school.

Criteria for choosing a private music school:

Image of the school.
The level of qualifications of teachers.
Equipment (condition of musical instruments).
Closeness to school and home.
The price of classes.

Location and lease of the building (premises)

The location of a private music school directly affects its attendance. It is advisable to find a room near schools, kindergartens, lyceums.

For a music school, it is necessary to consider spacious rooms, at least 200-250 squares, which will accommodate at least 4 classes + a teacher's room, a bathroom, a utility room, a performance hall with an area of at least 50 sq. m and a small hall (at least 20 sq. m). The room should have windows that are needed for natural light and a positive atmosphere in the school. It is undesirable to place the school on the 4th-5th floor; it should be convenient for children to go up to an educational institution, as well as to get to it.

The rental price of premises in large metropolitan areas is within 100 thousand rubles per 1 sq. m, in smaller cities (but not less than 1 million inhabitants) the price is about 20 thousand rubles. for 1 sq. m. However, such educational institutions have some discounts for a large area, plus you can get benefits and financial assistance from the state. Rent of premises in a government agency will be much lower, no more than 7 thousand rubles. for 1 sq. m.

Tools and furniture

The priority for the music school will, of course, be high-quality musical instruments. This equipment should be purchased in excellent condition and well-branded, as this is what parents often look at when bringing their children to a private school. It is not recommended to buy a used tool due to possible wear and tear and problems with it. If after a year of work it is necessary to re-purchase tools, this will negatively affect the profitability of the enterprise and bring reputational losses. In addition, you need to purchase furniture for a music school, namely:

Name	Price	Quantity
Piano	70 000	3
Violin	5 000	3
Guitar	5 000	3
Accordion	25 000	2
Chairs	600	15
Sofa (to the hall)	10 000	1
Teacher table	5 000	12
Plumbing	10 000	1
Household goods	2 000	–
Chairs for the hall	500	20
Total	391 000	60

Musical instrument costs are the main expense, but they affect the return on investment in a project.

To start a private music school, you need 2 pianos for 2 grades and 1 instrument for the hall, 2 violins for 2 grades and one for performances or for a teacher during classes, 1 button accordion for a student and 1 instrument for a teacher. Next, you should look at the demand for lessons and purchase the necessary tools.

Before installing furniture and immediately inviting students, the tools must be set up for quality work. In addition, this process must be scheduled and at least every six months, the instrument must be reconfigured, especially sensitive to this piano.

State

It is possible to open a private school without a decent level of education, but the investment is unlikely to pay off even in a year. Most likely, no one will come to you. The guarantee of quality teaching is not only a quality tool, but also highly qualified teachers. Clients place higher demands on their qualifications. In addition, the school must have staff to ensure order and discipline, as well as the maintenance of accounting records.

Required staff:

Position	RFP	Number of units
Head	40 000	1
Educator	30 000	4
Cleaner of premises	15 000	2
Security guard (night)	15 000	2
Accountant (part-time or remote)	15 000	1
Total	235	10

The head and teachers work according to the schedule 6 days a week from 9:00 to 18:00, the cleaner of the premises - from 14:00 to 18:00, the guard is required on the night shift - from 18:00 to 9:00. An accountant will be quite enough for the period of submitting reports to the tax service, this is no more than 10 hours a month.

registration

Registering a business when opening a private music school should be as an LLC. To do this, it is imperative to submit documents no later than 2 months before the official opening.

In addition, it is necessary to obtain permits from Rospotrebnadzor, fire protection and a license to conduct educational activities. The documentation of the teachers is very important, namely the certificate of qualifications and work experience.

Marketing

When opening a music school, it is necessary to develop an advertising strategy, especially for the payback period of the institution. It is needed both in the case of high competition between similar schools, and in the absence of such. This is explained, in the first case, by the struggle for a place in a niche, in the second - by attracting students and their parents to art and creativity, because many want, but are afraid to attend private schools. When creating your brand, you need to win over potential customers and offer them something that they cannot refuse. In any case, a marketing analysis is required at the beginning of project development, identification of needs, determination of parents' fears, as well as opportunities and threats to the development of the school in a given city and under specific circumstances.

The correct marketing strategy and identification of the needs of the clients of the school depend on its profit and the payback period in the process of operation. Therefore, even before the opening of the school, it is necessary to notify the entire area of the city in which the school will be located about its existence. For this you need:

Conduct a survey of the target audience (parents with children 7-14 years old) both during field research and on forums and in groups in social networks.
Talk to the administration of the city's schools for cooperation.
Collect information on how many children live in this and nearby areas in order to form an approximate target audience.

Decorate the entrance facade of the school with a beautiful large sign, inform people about the opening of the institution. This can be done in the following ways:

Flyers to mailboxes of houses in the area.
Distribution of flyers near the school.
Leaflets in schools, kindergartens (senior groups).
2 billboards (one in the school area, the other in the neighboring area).
Advertising in city newspapers.

Estimated estimate:

Variable spending

Do not forget about the cost of utility bills. Despite the fact that musical instruments themselves are inexpensive, you need to illuminate 200 sq. m and heat them - it will come out at least 20 thousand rubles. per month It is necessary to spend money on communication (telephone and Internet). This is necessary for the mobility and work of teachers - about 10 thousand rubles.

Registration of an LLC will require about 2 thousand rubles, and the license depends on the city of opening a private music school and the number of open music classes. At the moment, we can conclude that the investments invested in the project of a private music school will amount to at least 712,000 + at least 10 thousand / sq. m (20,000) = 732,000 + the cost of the license (at least 5 thousand rubles) and additional costs (100 thousand rubles).

Eventually

The business idea of opening a private music school is rather risky, not very profitable. According to experts, the average profit rises to 25%. However, there is now a demand for private schools with good offers, and there is a lot of free space in this niche. It is quite possible to create your own school and develop it to a strong and competitive scale, achieve a positive image and, using marketing tools, attract students from all over the city (if it is a metropolis) or from the entire region (if the city is of a medium size). Success depends on the quality of teaching and effective public relations of the school.

Increasingly, the question of how to open, and more specifically, a musical one is becoming topical. And if you draw up a business plan with calculations, then you can reach the full payback of the project in a year, make significant profits and at the same time perform important social functions.

And if earlier such institutions were the prerogative of the state and were subject to standard programs, today private education, even in a field with a narrow specialization, is gaining more and more popularity. This provides the basis for entrepreneurs to find their niche in the market.

Features of the idea

Before deciding whether to open a private music school in your city, you need to carefully study the market and draw up a business plan. To do this, analyze the level of demand for these services and decide on your competitors. Usually they are:

state educational institutions with relevant specialization;
sections and circles for the development of musical abilities;
private schools, in which, in addition to standard subjects, there are also creative directions;
tutors who deal with talented children on an individual basis.

And if you find that demand exceeds supply, then the venture is worth it. And although today the private sector is mostly occupied by educational institutions, nevertheless, attention is also beginning to be paid to the development of creative abilities. The prospects and relevance of opening a private music school is confirmed by the fact that state institutions are experiencing certain difficulties:

Due to low salaries paid to staff, there is a loss of qualified personnel. Good teachers leave these jobs for the private sector or give priority to tutoring.
Due to poor funding, state music schools are not able to timely update the material base and provide children with a new and high-quality learning tool.
Too high competition often does not give everyone the opportunity to enter such an institution. And there are many students who would happily go to classes if they were available.

In modern realities, parents are increasingly giving preference to private education, as they realize that it is in such institutions that their child will be able to get the best possible development of individual abilities. Here, special attention is paid to the qualifications of teachers, and the material base is constantly replenished and expanded through funding.

True, it should be borne in mind that in small towns such an idea is unlikely to justify itself. After all, the narrow direction of the private sector will not be able to collect a sufficient number of students, or parents with lower incomes simply will not be able to pay for such education. Therefore, this business can be considered as a successful and promising project only in large cities and regions where the population is distinguished by high incomes.

Your target audience is parents of children 7-15 years old. Although there is a small percentage of adults who want to catch up or fulfill their dreams, and sign up for music lessons. Studies have shown that the most important criteria when choosing a private institution are:

reputation of the school,
reviews of former students and their parents;
the level of qualifications of teachers;
convenient location.

But the cost of classes is considered a less significant argument. After all, if all of the above points correspond to the wishes of potential customers, then they will be ready to pay any amount for the development of the skills and talents of their child.

If we sum up all the features of opening a private music school, then the following advantages should be highlighted:

For educational institutions, there are many benefits and privileges from the state.
Such projects are exempt from paying VAT taxes.
The demand for private lessons in various creative directions is growing every year.
Teachers, whose work is honestly and worthily appreciated, put all their strength and soul into their work, from which both children and the institution itself and its owner benefit.
High profitability of the project.
Minimal competition in this segment, since music schools still exist only in the public sector.

We need to remember about the shortcomings:

You will have to obtain a number of permits and go through the licensing process, without which it will not be possible to conduct educational activities legally.
Such a project requires a large capital investment, since the tools themselves are expensive.
There are difficulties in finding a sufficient number of students in small towns.

If you do not know where to start such a business, you do not have enough experience in running the educational segment, then you should use the existing franchises. Thanks to them, you get a ready-made package of documents for registration, a material base for carrying out activities and assistance in establishing all processes, training personnel, etc.

What does it take to open a private music school?

The most optimal form for running such a business is the creation of a legal entity. To do this, you need to gather all the co-owners, write the Charter of the company, decide on the authorized capital, draw up an agreement for the lease of premises or have documents confirming ownership. Based on this, the legal address of the company is determined.

Together with the application and copies of passports and TIN of all owners, they submit papers to the tax service. You will also have to pay the state fee. Having received consent, you need to start preparing the premises for the educational process. This requires compliance with all standards from the sanitary and epidemiological service and the fire inspection. Only after a thorough check do they issue permits.

At the same time, you will have to register with Rospotrebnadzor and receive the relevant documents from them. The most difficult step will be the licensing process. This case is being considered by the Ministry of Education. Before starting activities, it is imperative to check the availability of qualification documents from teachers. These can be diplomas of higher education, narrow specialization, certificates, etc.

Room preparation

When looking for a suitable building for your music school, it is very important to find the best location for its location. It does not have to be the central districts of the city. It is much more preferable to be close to other educational institutions - kindergartens, circles and sections of different directions. Even the dormitory area of the city is a winning one, as there are many potential customers, and there is no competition.

It should be noted that all educational institutions in our country have privileges at the state level in terms of leasing buildings. A significant discount is provided for them, which will save the investment at the very beginning. But before teaching classes there, he must be prepared according to all the rules set forth by SES and GPI:

Ensure that every classroom and other work space meets government standards. For example, a class for individual lessons must be at least 12 square meters. m., and for group - 18 sq. m. The size of rooms for staff, a bathroom, accounting and even a wardrobe is also calculated. Check all the rules for the arrangement of the territory in advance. According to average estimates, there should be about 200 square meters for 80-100 students. m. total area.
Repair work is carried out in accordance with the standards of the fire service, that is, using refractory materials. But at the same time, they must be safe for the health of students.
The entire space is divided into 5-6 grades, a teacher's room, administrative offices, a bathroom, a pantry for household needs.
Pay attention to soundproofing the premises so that the sounds coming from the classrooms do not interfere with those around you, neighbors.

Material base

The most expensive item of expenditure is the purchase of educational furniture and tools. Depending on what areas your school will specialize in, different elements are needed. The most popular are lessons on playing on:

piano;
vocal lessons that require a piano;
violin;
guitar;
button accordion or accordion;
saxophone;
drums.

Each of the tools must be of high quality and in several copies. For some of them, consumables are also purchased (for example, strings). In addition, to organize the educational process, you need school desks and chairs, music stands, teaching aids, posters, portraits of famous musicians, etc. For the administrative part and bookkeeping, you will need standard office equipment.

Lesson schedule

It is important to correctly organize the educational process. For this, special unique methodological programs are being developed, in which attention is paid not only to the content, but also to the form of teaching. All classes in music schools are built, most often, according to the following algorithm:

In the chosen majoring subject, 3 lessons per week are held for 90 minutes.
Lessons for mastering basic literacy, which include solfeggio and specialized literature - 1-2 times a week.

Consider the preferences of students when it is more convenient for them to come to lessons. There is such statistics that schoolchildren can attend classes in the afternoon, after the general education process. But the kids who are still going to kindergarten learn information better before lunchtime.

Staff

For the full functioning of a private institution, you need to create a staff of employees:

Teachers - one qualified specialist for each subject.
Head teacher - takes over the marketing side of the matter, selects teachers, controls the rest.
Methodologist - is engaged in the development of manuals, closely contacts with teachers, corrects teaching methods.
Administrators - perform support and organizational functions, take calls, communicate with potential clients, schedule classes, etc.
Accountant.
Cleaning woman.

If you have expensive tools, you can also introduce the position of a territory guard. For a start, they draw up civil contracts with teachers with the condition of piecework payment. As the number of students increases and the stability of the school's work, we can talk about a certain level of salary.

To attract more students to a new school, you need to start an advertising campaign long before the start of the educational process. For this, all available means and communication channels are used:

Flyers and leaflets are handed out on the streets, where it is said about the "open day" and everyone is invited to receive detailed information.
Presentations, master classes, performances, concerts are held, where students or teachers show their abilities and achievements.
Over time, it will be important to participate in most local events in order to receive awards and thereby increase the reputation of the institution.
Create a website or groups on social networks, where you will display all the interesting information, photos and video reports on the achievements of graduates.
Put up ads or posters in educational institutions, in residential areas, so that as many potential customers as possible see your ad.
Take advantage of standard channels - newspapers, magazines, television, radio, etc.
Don't forget to put up a nice and attractive sign at the entrance so that it can be seen from the street.
Leave messages in the mailboxes of the population.
Register in the catalogs of educational institutions of the region.

And even so, you need to be prepared for the fact that in the first years of the institution's operation, the occupancy rate of the school will not exceed 50-60%. And only as positive reviews appear, talented students graduate, can we talk about an increase in the reputation and attractiveness of the institution.

Free download here as a sample.

Financial part of the project

The creation of a private music school speaks of certain profit expectations for its owner. Therefore, it is important to draw up a business plan that will take into account all the estimated costs of organizing the educational process and the expected income from classes.

It is also advisable to have a part of the funds in stock to ensure the operation of the school in the first months. After all, regardless of the appearance of clients and financing, you need to pay salaries to staff, utilities, taxes, social security contributions, rent, and, possibly, interest on the loan. On average, monthly expenses will be about 200 thousand rubles.

The income received is much more difficult to calculate, since it will largely depend on the existing situation on the market - competitors, the level of demand, established prices, etc. Remember that in the summer the educational process dies down or stops altogether, so it is better to guess the opening closer to autumn ...

For example, if you conduct about 10,000 classes per year at an average cost of 300 rubles, you can get a profit of 3 million, which will cover all monthly expenses and help to return almost the entire initial investment. Here it is important to correctly approach the issue of pricing. So, in the early years it is better to set low or medium tuition fees. And only as the reputation of the institution grows, the cost of education should be increased.

Video: how to open a private music school?

There are a huge number of business ideas for developing your own business. One of them is the opening of a recording studio. This case is rather unusual. For its success, it is necessary not only to "be sick" with this, but also to be well versed in this area.

The first steps

Only a person connected with music is capable of opening his own recording studio and developing this business. That is why there is practically no competition in this area.

Where to begin? First of all, you should draw up a business plan for your recording studio. The development of this document is the initial step for any enterprise. A business plan for a recording studio systematizes all the main points that require consideration, and will allow you to determine the prospects for the future. A preliminarily drawn up document will give a concrete visibility of what will turn out after the implementation of this project, what the amount of profit will be, and according to which scheme it is best to act.

Is this business profitable?

Does it currently make sense to open a recording studio from scratch? It is worth considering the fact that today the one who makes sound recordings at home gets the most profit. Studios, equipped with expensive equipment and having significant areas, are mostly idle and suffer losses. The majority of musicians do not require good sound, therefore, they are not going to overpay for quality, especially since most of the compositions and songs are posted directly on the Internet.

There are bands that are willing to pay for CDs. However, at the same time, they wish to record only during their rehearsals in their home studio. In addition, most consumers download music online. Selling discs brings only a loss, and therefore few people care about high quality sound.

Room selection

Renting a music studio, which is equipped with expensive professional equipment and is located on huge areas, is currently impractical. It is enough to open such a home business. If you do not have your own apartment for this, then a suitable room should be found.

The business plan for the recording studio should provide for a lease. Such a room does not have to be located in the city center. An apartment for your own studio can be rented in a residential area. In addition, it will cost significantly less.

The area of the apartment may be small. Enough twenty to thirty square meters. However, it is worth taking care of good sound insulation so as not to disturb the residents of the house.

List of required equipment

The opening of our own recording studio in the apartment has become possible today thanks to the development of digital technologies. This will require the purchase of special equipment. The business plan for the recording studio should include a detailed list of all the necessary equipment. This list includes the following:

A computer with good power and a decent sound card;
- studio monitors;
- midi keyboard;
- microphone stands with microphones;
- closed-type headphones.

The business plan of the music studio should also consider the further preparation of the project. You will need to install special software on your computer. It must be licensed. This is important for bringing the contractor to a serious competitive level.

It should be borne in mind that the purchase of paid programs will require additional funding. It will pay off with the trust of even the most demanding client.

In addition, the licensed programs have a lot of functionality. This will allow you to record sound of higher quality and at a higher level.

Those entrepreneurs who do not want to invest in licensed software can find certain programs on the Internet that are legal and at the same time free.

Don't just write down pirated versions.

Start-up capital

The cost of the necessary equipment for sound recording will cost approximately one hundred and fifty thousand rubles. For an hour of studio work, a fee is charged from 500 to 1000 rubles. With a sufficient number of clients, the income is small but stable.

When recruiting the staff, the arranger and composer may well be replaced by a talented sound engineer. This will reduce the cost of paying wages.

Additional services

A recording studio, whose business plan should provide for all possible development prospects, can specialize in a certain area. Either live or electronic music is recorded here. Suitable equipment must be purchased for the chosen focus. The design of a music studio should also be carefully considered. This will allow you to lease the premises for rehearsals, because musicians, as a rule, do not have enough such territories.

It should be borne in mind that the studio recording business is not an independent project. This is a part of show business.

Currently, the number of music groups is increasing. Some of them develop into a decent professional level over time. In this regard, musical groups need to rent sound equipment. They need equipment not only to record works, but also to organize their concerts.

Young performers are usually limited in funds. That's why they rent equipment. A recording studio's business plan should take this point into account. Concert equipment can be purchased additionally. This will allow you to receive a certain income.

Those people who want to record congratulations for family and friends can pay attention to the recording studio. Parents will be happy to listen to songs performed by their children. There are also amateur music bands that need to record individual songs or entire albums.

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